Major Depressive Disorder and Bipolar Depression - 275 Words

Differences between Major Depressive Disorder and Bipolar Depression (Essay Sample) Content: Differences between Major Depressive Disorder and Bipolar DepressionNameInstitutionAbstractThis article focuses on the differences between major depressive disorder and bipolar depression. Many a times, people do not know how to differentiate between clinical depression (major depressive disorder) and manic depression (bipolar depression). Norman Sartorius states that, when people talk of being diagnosed with depression, they normally are referring to unipolar depression .The differences discussed in this article are based on how the disease causes a person to behave or react and how treatment is given to them after being diagnosed with either of the two. When it comes to moods and depression, people suffering from bipolar depression experience very high moods as compared to those with major depressive disorder.However, the main difference between the two is that bipolar depression is a combination of both major depressive disorder and maniac depression. Clinical depr ession is another name for major depressive syndrome while bipolar depression is also referred to as manic depression.Key words: bipolar depression, major depressive disorderDiscussionDifferences between major depressive disorder and bipolar disorder include:Mania is what differentiates bipolar disorder from major depressive disorder. A person with bipolar experiences episodes of mania. Mania is characterized by a person having low self esteem; the need for sleep is decreased and talking more than usual. On the other hand, mania is not experienced by a person suffering from depression.In addition, depression is characterized by unipolar, which is its major symptom. In bipolar disorder, both depression and hyper-mania symptoms are experienced. This makes it even harder bipolar depression to be noticed in a person than it is for depression.Treatment of bipolar depression is not as easy as it is for major depressive disorder. The former is the same as major depressive disorder when one is in its low phase.Anti depressants cannot be taken by people suffering from bipolar disorder as the only form of treatment. This is...

Marketing Plan for new Brand to be Introduced in the Market - 550 Words

A Marketing Plan for a new Brand to be Introduced in the Market (Research Paper Sample) Content: Marketing PlanNameInstitutionDate 1 Mission StatementThe company is involved in the manufacture of a wide range of industrial equipment that are used in large-scale construction works. The equipment includes bulldozers, earthmoving equipment among others. They intend to introduce an electric car in the market known as Onm. The Onm will be a medium sized, four door car suitable for any family. The car is expected to charge through any normal hose that are easily found in any garage across the globe and is expected to cover 200 miles on a single charge. In addition, the car can reach a speed of 80 miles per hour. It is imperative to note that this company has not been in any business of manufacturing and selling cars in the past. Therefore, this is their first attempt to manufacture vehicles.The mission of launching Onm is to eradicate or reduce environmental pollution, which has been a major issue over the recent years, particularly due to the amplified negative impact of global warming. The company also intends to expand the variety of car accessories in the market in the future. The key mission of any company is to maximize profits from its operations. The chief objective of this company is to maximize the shareholder wealth while at the same time minimizing risks involved through diversifying their investments. Launching Onm will be a paramount step towards achieving their mission as a manufacturing company. 2 Marketing ObjectiveThere are numerous marketing objectives that this company intends to attain in the long run after launching the first car products in the global market. These objectives include: * To increase sales as well as profits realized from Onm with 15% annually in the next 5 years. * To ensure that the Onm and car accessories respond to the pertinent needs of the targeted clientele. * To ensure that this company is able to control at least 20% of the world car market in the next five years after the launch of Onm. 3 Marketing PlanThe company needs to make efforts towards increasing the number of clients using electric cars with the motive of conserving the environment. The company will be selling Onm vehicles at affordable prices to make them affordable to their target middle and low income earning customers. After identifying the target market, the company will get an idea on how to win them, most firms take several approaches such as a mix of individual offering, advertising. In the case of this company, they can use sales and advertising promotion strategies.Advertising is a tool intended to induce potential customers to pick the item over that of the con...